FOUNDER SPOTLIGHT

Ammar Moiz

Mayple
New York, NY

Ammar is the co-founder & CEO of Mayple, an end-to-end supply chain logistics platform for brands to access international customers.

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September 24, 2024

End-to-end supply chain logistics platform

Mayple is the first of its kind factory-to-doorstep supply chain platform designed to accelerate global expansion for e-commerce brands. Mayple combines software with on-the-ground operations to deliver fast, affordable shipping everywhere your customers live. The Company was founded by Ammar Moiz and Max Smouha and is backed by Infinity Ventures, Alpaca VC, and Mu Ventures.

Why did you start Mayple?

The existing logistics infrastructure for E-commerce brands looking to scale internationally is inadequate. Brands today have two ways to scale internationally, each with unsurmountable cons:

1. Manufacturing and Importing to a US Distribution Center Cons:
  • Prohibitively expensive last-mile shipping
  • Slow delivery speeds to end customers
2. Setting Up Distribution Centers in Key Markets Cons:
  • Significant capital investment required for localized warehousing, team hiring, tax registration, and foreign entity formation
  • Limited scalability beyond the top 5 markets

At Mayple, we’ve developed a software platform that manages your entire supply chain with a global hub-and-spoke operations network, powered by best-in-class logistics providers. This enables E-commerce brands to scale their distribution to over 80 countries with scalable, fast and affordable shipping solutions.

Who is using Mayple and what are the benefits they are getting?

Mayple is a game-changer for e-commerce brands that have successfully scaled their online business domestically but lack the resources to establish a global supply chain like those of multi-billion-dollar conglomerates such as Nike, Zara, or Coca-Cola. A compelling case study involves one of our customers, an online retailer of a packaged beverage drink. Within just three months of launching on Mayple, they increased their revenue by 40% by reaching an international audience. In addition, they were able to deliver to customers in 42 countries without any significant supply chain investments or regulatory challenges. This success highlights how the internet and e-commerce have revolutionized global trade, achieving in months what took Coca-Cola over five decades to accomplish.

Why is Mayple different from the other players in the global logistics + fulfillment space?

We are the first e-commerce supply chain software company in the world to have integrated all the stakeholders on to one platform, this includes:

  • Freight Carriers such as Yusen Logistics
  • Network of Consolidation Centers in Asia and the US
  • Global E-commerce warehousing providers
  • Last Mile Carriers such as Fedex and DHL
  • Sales Channels such as Shopify

This ensures that our customers can coordinate all facets of their global supply chain directly on platform from production to doorstep.

What has been the biggest surprise or learning to-date that you didn't anticipate?

How far behind the logistics and global trade industry is. In terms of technology, nobody has built out all of the pieces necessary to manage direct-to-consumer distribution across borders. There is a huge opportunity to fill in those gaps and make it accessible to brands both big and small.

How have your investors been the most helpful?

Community of Founders: Infinity’s thematic investing approach, combined with the high caliber of companies and founders they back, has fostered an exceptional community of entrepreneurs. This network has become an invaluable resource. Additionally, Infinity excels at cultivating an environment that encourages collaboration and open communication among founders.

Shared Learning: Infinity’s team has a proven track record of investing in exceptional companies. Their extensive experience means they have insights and solutions for nearly every challenge a founder might face. This support has been incredibly valuable to me as a founder as our business has hit new milestones and encountered new challenges in scaling, and I’m confident it will continue to be as we grow and evolve our business.

What's in store for the future of Mayple and the global supply chain software space?

We are in the early days of cross-border e-commerce taking hold. The internet has disrupted how easy it is to build an online store, market to billions of global consumers and financially transact with them. The final leg - physical product distribution has been left behind due to the intricacies of global trade, customs and disjointed supply chains. We are bridging this gap so e-commerce can extend beyond borders and retailers in any part of the world can sell to consumers in any part of the world. This will be hugely transformative to e-commerce sellers - for example, an online US retailer can simply click a button and double its addressable market!

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